Today, the Confederation of European Forest Owners (CEPF), Copa-Cogeca and the European Landowners’ Organisation (ELO) launched an information campaign called “Welcome to my forest” on social media. In a series of video clips, forest owners from multiple Member States invite viewers to their forests to hear about what being a forest owner is like, what are the challenges they face, what are their objectives when it comes to forest management and what keeps them motivated. A reality far from the polemics and generalisations that are prominent in the media.
After viewing the first ten testimonials, it is clear that forest owners are not a homogeneous group and there are as many different forests as there are forest owners. However, all forest owners have one thing in common — they all want to take the best possible care of their forests so that they can continue to exist and provide their many benefits to society today and for future generations. They also deliver an important message, often forgotten in the mainstream media: in the face of climate change, sustainable management of our forest resources is key, and we need to maintain a vibrant sector if we want to keep our forests healthy.
Therefore, the campaign partners invite everyone to follow #WelcomeToMyForest on social media and to listen to the forest owners — the people who by taking care of their forests are also taking care of our future.
For more information, contact:
Susanna Kallio, Office & Communications Manager
